What is Bounce Rate?
Share of sessions with no further interaction.
How to calculate it
Calculate Bounce Rate as: Single-page sessions / Total sessions × 100. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
1,000 sessions, 320 leave without a second interaction -> 32% bounce rate.
Example 2
A landing page sees 1,000 sessions with 320 bouncing -> 32% bounce rate; clarifying the headline cuts it to 24% and lifts downstream conversion.
Why it matters
Bounce rate is the share of sessions with no further interaction and signals landing-page relevance and potential UX issues. A high bounce rate on a key page often means the content or offer doesn't match visitor intent. Tracking-setup quirks (such as single-page apps) can distort it, so the measurement method should be understood before drawing conclusions.
Benchmark context
26-40% is generally good; above 70% warrants review, though content pages that answer a question in one visit can acceptably run higher.
Common pitfalls
Tracking setup can distort bounce.
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