What is Average Session Duration?
Average time visitors spend per session.
How to calculate it
Calculate Average Session Duration as: Total session time / Number of sessions. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
Total 3,000 minutes / 1,000 sessions = 3-minute average session.
Example 2
3,000 total minutes across 1,000 sessions -> 3-minute average. Pairing this with a 4% conversion rate confirms the engagement is productive.
Why it matters
Average session duration is the average time visitors spend per session and indicates content engagement depth. Longer sessions often mean visitors find the content valuable, supporting conversion goals. Idle open tabs can inflate it, so it should be read alongside pages per session and conversion.
Benchmark context
Two to three minutes is a rough baseline, but ideal duration depends on content type; a quick-answer page may intentionally run shorter.
Common pitfalls
Inflated by idle open tabs.
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