What is Feature Usage Rate?
Share of active users using a specific feature.
How to calculate it
Calculate Feature Usage Rate as: Users of feature / Active users × 100. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
4,500 of 30,000 active users use the new dashboard -> 15% feature usage.
Example 2
4,500 of 30,000 active users use a new dashboard -> 15% usage. Among the target power-user segment, however, adoption is 60%, justifying continued investment.
Why it matters
Feature usage rate is the share of active users using a specific feature and guides roadmap and deprecation decisions. It shows whether investments in features are paying off in real usage. Counting accidental clicks as usage overstates it and can keep low-value features alive longer than warranted.
Benchmark context
Depends on the feature's intended audience; a niche power-user feature with low overall usage can still be valuable, so judge against intent.
Common pitfalls
Counting accidental clicks as usage.
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