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Sales

What is Total Contract Value?

Full value of a contract over its lifetime.

How to calculate it

Calculate Total Contract Value as: Sum of all revenue over the contract term. Pull the inputs from your connected data and track the trend over time in your dashboard.

Examples

Example 1

A 3-year deal at $30,000/year plus a $5,000 setup fee = $95,000 TCV.

Example 2

A three-year deal at $30,000 per year plus a $5,000 setup fee -> $95,000 TCV, against a $30,000 ACV that shows the per-year value.

Why it matters

Total contract value (TCV) is the full value of a contract over its lifetime, including recurring and one-time fees, and captures the complete worth of a multi-year commitment. It matters for understanding cash potential and customer commitment depth. Mixing recurring and one-time components without labeling them makes TCV hard to interpret.

Benchmark context

Pair TCV with ACV for comparability; a high TCV from a long term is not the same as high annual value, so read them together.

Common pitfalls

Mixing recurring and one-time without labels.

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