What is Time to Value?
How long until a user first experiences core value.
How to calculate it
Calculate Time to Value as: Avg time from signup to first value moment. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
New users reach their first generated report in 18 minutes on average; shortening this lifts activation.
Example 2
New users generate their first report in 18 minutes on average; streamlining setup cuts that to 9 minutes and lifts trial-to-paid conversion.
Why it matters
Time to value is the average time from sign-up to a user's first value moment, and shorter times lift activation and retention. It measures how quickly onboarding delivers a tangible win, which sets the tone for the whole relationship. Defining the value moment too late in the journey makes the metric less actionable.
Benchmark context
Minimize it; the right target is product-specific, but reducing time to value almost always improves activation and conversion.
Common pitfalls
Defining the value moment too late.
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