What is Sales Closed-Won Rate?
Share of closed deals that ended in a win rather than a loss.
How to calculate it
Calculate Sales Closed-Won Rate as: Closed-won deals / Total closed deals × 100. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
Of 50 deals that reached a decision, 18 were won -> 36% closed-won rate (no-decision deals excluded).
Example 2
Of 40 deals that reached a yes/no decision, 18 were won -> 45% closed-won rate. The other 60% of losses become a coaching and competitive-analysis focus.
Why it matters
Sales closed-won rate looks only at deals that actually reached a decision, giving a clean read on closing effectiveness without no-decision deals dragging it down. It complements win rate by focusing the lens on the final stage of the funnel. Tracking it helps distinguish a closing problem from a pipeline-volume problem.
Benchmark context
Benchmark against your own historical baseline rather than an external standard, since the denominator definition varies by company. A stable or rising trend is the goal.
Common pitfalls
Treating open deals as closed skews the figure.
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