What is Net Promoter Score (Product)?
Likelihood users recommend the product.
How to calculate it
Calculate Net Promoter Score (Product) as: % Promoters − % Detractors. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
55% promoters - 10% detractors = 45 product NPS across the latest release.
Example 2
A post-release survey shows 55% promoters and 10% detractors -> 45 product NPS, up from 38 before the redesign, validating the changes.
Why it matters
Product NPS captures how likely users are to recommend the product and tracks sentiment across releases. It is a quick, comparable signal of whether changes are improving or hurting the experience. Surveying only power users biases it upward, so a representative sample is essential.
Benchmark context
Above 30 is good and above 50 is excellent, but compare to your own release-over-release trend and to category norms.
Common pitfalls
Surveying only power users.
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