What is Market Share?
Company's share of total market sales.
How to calculate it
Calculate Market Share as: Company sales / Total market sales × 100. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
Your $5M revenue in a $100M market = 5% share. Track the trend against your two closest competitors.
Example 2
$5M in revenue within a $100M market -> 5% share, up from 4% last year, indicating the company is outgrowing the overall market.
Why it matters
Market share is the company's share of total market sales and is a key indicator of competitive position and growth relative to the field. Gaining share, especially in a growing market, signals a winning product and go-to-market. Defining the market too narrowly or broadly distorts the figure and the conclusions drawn from it.
Benchmark context
Track the trend against your key competitors rather than an absolute target; gaining share faster than the market grows is the goal.
Common pitfalls
Defining the market too narrowly.
Related KPI guides
Turn KPI definitions into governed dashboards
Metricwise helps teams define metrics once, reuse them across dashboards, and ask trusted business questions in plain English.
Get Started