What is Customer Lifetime Value to CAC (Blended)?
Lifetime value vs acquisition cost across all channels.
How to calculate it
Calculate Customer Lifetime Value to CAC (Blended) as: Blended LTV / Blended CAC. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
Blended LTV $1,800 / blended CAC $600 = 3:1. Check each channel too -- blending can hide an unprofitable one.
Example 2
Blended LTV of $1,800 against blended CAC of $600 -> 3:1, healthy overall, though paid social alone sits at 1.2:1 and needs attention.
Why it matters
Blended LTV:CAC compares lifetime value to acquisition cost across all channels, giving a whole-business view of go-to-market efficiency. It is a quick health check for leadership and investors. Blending can hide an unprofitable channel hiding behind strong ones, so it should be complemented by channel-level analysis.
Benchmark context
3:1 is the healthy target; the same caveats as the per-channel ratio apply, and a blended figure should never replace channel-level scrutiny.
Common pitfalls
Blending hides weak channels.
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