What is Customer Acquisition Cost Payback (Blended)?
Months to recover blended acquisition cost.
How to calculate it
Calculate Customer Acquisition Cost Payback (Blended) as: Blended CAC / Monthly gross margin per customer. Pull the inputs from your connected data and track the trend over time in your dashboard.
Examples
Example 1
Blended CAC $600 / $75 monthly gross margin = 8 months. Under 12 months is healthy for SaaS.
Example 2
Blended CAC of $600 against $75 in monthly gross margin per customer -> 8 months payback, healthy overall though paid social alone takes 15.
Why it matters
Blended CAC payback measures the months needed to recover blended acquisition cost across all channels, giving a whole-funnel payback view. It is a useful top-level efficiency check for leadership. Blending hides channel differences, so a healthy blended figure can still mask an inefficient channel.
Benchmark context
Under 12 months is healthy for SaaS; complement the blended figure with channel-level payback to catch laggards.
Common pitfalls
Blending hides channel differences.
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